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10 COMMANDMENTS OF A YOUTUBE UPLOAD

 THE 10 COMMANDMENTS OF A YOUTUBE UPLOAD




WHEN RELEASING VIDEOS TO YOUTUBE, IT CAN OFTEN BE A LONG, STRENUOUS & OFTEN TEDIOUS TASK TO INCLUDE EVERY SINGLE MORESOL OF INFORMATION IT SUGGESTS WE INCLUDE.
WE WANT OUR NEW VIDEO TO BE SEEN, AND IT IS ALMOST COMMON KNOWLEDGE THAT THE MORE THOROUGH WE ARE INCLUDING EVERY TAG, HOW DETAILED WE CAN BE ON EVERY INFO TAG, OR JUST HOW DESCRIPTIVE WE CAN BE WHILE WRITING IMPACTFUL, CONCISE SENTENCES - JUST MIGHT MAKE OR BREAK YOUR VIDEO!
SO WOULDN'T IT BE NICE IF ALL THE IMPORTANT MATTER WERE BROKEN DOWN INTO A SET OF JUST 10 BASIC COMMANDMENTS? NO NEED TO WORRY, WITH HELP FROM OUR FRIENDS AT TUBEBUDDY, I WAS ABLE TO ARRANGE THESE CONFUSING STEPS INTO A GOD-FEARING LIST OF 10 HEAVENLY COMMANDMENTS.

  1. Write a Compelling Title

      This is your video's headline. If it showed up in a search, would you click on it?

    • Always represent your content accurately.
    • Offer keywords first, branding at the end.
    • For serial content, add the episode number to the end of the title.
    • Update video titles so they continue to        grab views...                                                    

  2. Enter a Complete Description

Only the first few sentences of your description will appear in search results or above the fold on a watch page - so make them count! Follow a template for all of your video descriptions to create consistency.

    • Accurately describe your video in one or two concise sentences.
    • Describe your channel and link to your channel page.
    • Drive viewers to subscribe (and include a subscribe link).
    • Link to other episodes or related videos and playlists.
    • Include your channel's release schedule.       
  1. Add Descriptive Tags

Tags are descriptive keywords that will help people find your videos. Create a set of standard tags for your channel that can be applied to any video you publish (e.g. filmmaking, animation, comedy, "Funny Videos," "Pet Videos," etc).

    • Include a mix of both general and specific tags.
    • Use enough tags to thoroughly and accurately describe the video.
    • Update catalogue videos' tags when new search trends emerge.
    • Properly format tags to ensure proper indexing of your video.
    • Include keywords from your title in your video's tags.
    • List them in order of relevance to the video and try to use the whole 500-character limit.

  1. Create a Custom Thumbnail

Thumbnails show up in different sizes and formats all across the YouTube platform and outside of it. Make sure you've got a strong, vibrant image that pops no matter what size it is.

    • Use visual cues (colors, images, shapes, personalities) that are consistent with your brand.
    • Clear, in-focus, high-resolution (1280px by 720px min).
    • Visually compelling imagery that is well-framed with good composition.
    • Foreground stands out from background
    • Consider the legibility of your thumbnail at multiple sizes. Thumbnails change size depending on the YouTube placement and device.
    • Bright, high-contrast and close-ups of faces tend to work better.                                 
  1.  Monetize / Adv. Settings

Enable ad types that perform best on your channel in order to maximize revenue.

    • Use YouTube Analytics to determine which Ad Types give you the highest CPM.
    • Make sure comments are enabled (unless you have a specific reason to disable them) in order to promote discussion.                            
  1. Add Info Cards

Cards are a way to complement your video's content and enhance the viewer experience with contextually relevant information. They are a great way to encourage your viewers to engage with your video and take meaningful actions as a result.The key is to use cards to deliver additional value to your viewer.

    • When appropriate, set cards to open a new window when clicked. Be careful! Don't take viewers away from a video too soon.
    • Drive viewers to your website to check out product information.
    • Drive viewers to your other videos, playlists and channels as well as merchandise.

    1.  Add to Playlist(s)

      Playlists make it easy for viewers to sit back and watch multiple videos of yours with minimal effort which increases views and watch time for your channel.

      • Add to more than one playlist if it makes sense to.
      • Add this video a to a Playlist marked as an Official Series Playlist in order to keep viewer from watch other channels after the video is over.
      • Create a new Playlist if this video doesn't fit into your existing Playlists                                   
    2. Engage with the Video

    Get the conversation started and pointed in the right direction.

      • Be the first to comment on your video and ignite discussion
      • Like your video (you do like it, right??)
      • Get your friends or colleagues in early to engage as well

    1. Promote Across Existing Videos

    Use your existing videos to drive traffic to this new upload for an initial boost.

      • Add an Info Card and or Description Links across all your videos to this new upload.
      • TubeBuddy's Vid2Vid Promotions will help you accomplish this across your entire channel in seconds.                                                        
    1. Share on Social Media

    Use social media to improve your content'€™s discoverability and interact withyour audience on multiple platforms.

      Share on Twitter.com

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