GETTING INTO SYNC LICENSING? HERE'S A WELL-ROUNDED PERSPECTIVE
It is important to approach music licensing with a long-term perspective as success in this industry typically plays out over months and years. Rather than seeking and potentially hoping for instant gratification, it is best to enjoy the journey and embrace the process. A more realistic, as well as a more strategic approach, involves thinking in terms of years and focusing on different goals each year. Perhaps your's might look something like this:
Year 1 – work on creating a large body of material and getting production quality up to speed.
Year 2 – spend the most amount of time on networking and building connections with people in the industry.
Year 3 – Focus on getting placements with libraries or direct with supervisors. Building your resume. All the while, continue to create new music.
Before pitching your music, it is crucial to have a large body of work that is fully produced and ready to be pitched. You can use a music licensing checklist to ensure you have all the necessary components, such as instrumental and vocal versions of your tracks, both WAV and MP3 files, metadata, registration with a PRO, and copyrighting your tracks. Creating a publishing company can also help you get paid for tracks licensed through companies that don't offer publishing royalties.
Following a sequence of steps, from creating a catalog of music to launching a licensing campaign, can help you progress in the industry more efficiently. It is also important to continue creating new music and cultivating relationships in the industry. By anticipating the steps you need to take going forward, you can plan better and work more strategically to achieve success
